Design · Development · Applied AI

I make tech feel less intimidating —
and your brand unforgettable.

Websites, brands, and done-with-you AI consulting for small businesses in Utah and beyond. I don't hand you a tool and disappear. I build it with you.

About Mason

If you've ever felt like the tech world wasn't built for you, this is. I'll translate it, handle it, and make sure you feel confident in what I build long after the project is done. With AI, that means we build it together, so you know exactly how your systems work and they keep running without me.

Let's Work Together
5+Years of experience
100%Easier than figuring it out yourself
+24%Conversion rate growth*
Mason Dietrich
Trusted by

Trusted by teams who care what happens next.

Just IngredientsSydney Roeller Photo Co.Integrity K9 ServicesTimothie & Co
Little Bloom Photo Studio
StoriUtah Stick PacksSuper Duty CrewRockon MediaSixth Media

What I Do

Everything you need to show up online — and stand out.

From a brand new website to a full identity system to figuring out which AI tools are actually worth your time — I handle all of it.

01

Web Development

Custom websites, WordPress, and Shopify builds designed to look like you and built to convert. I handle the whole thing — domain, hosting, design, development, launch — and I build it to stay fast as you grow. You show up with the vision.

  1. Plan — goals, pages, and content mapped before design starts
  2. Build — design and development on WordPress, Shopify, or custom code, reviewed with you along the way
  3. Launch — domain, hosting, and SEO setup handled, with ongoing support if you want it
CustomWordPressShopify
02

Brand Development

Logos, identity systems, and the language that makes your business sound like itself. The goal is simple: the right people should recognize you before the first conversation starts.

  1. Discover — who you serve, what you stand for, and who you're up against
  2. Design — logo suite, color palette, and typography built as one system
  3. Deliver — a Figma brand kit with usage guidelines, ready for web, print, and social
IdentityLogo SystemsVoice & Messaging
03

Done-With-You AI Consulting

AI isn't just for big companies, and you shouldn't need a tech team to use it. Instead of a report and a goodbye, we work side by side: find the busywork eating your week, build AI systems that handle it, and make sure you can run them yourself.

  1. Find — a process audit to spot where your time goes
  2. Build — we set up the tools and automations together, on live calls
  3. Own — recordings, a Notion hub, and custom AI skills, so it keeps working after we're done
Process AuditsAI AutomationHands-On Training

Case Studies

01

Just Ingredients

Shopify · E-commerce

The problemOne of Utah's fastest-growing health brands had been outsourcing its product page work. Templates took over a month to deploy, cost far more than they should have, and came back unoptimized — pages nobody on the team actually liked.

What I didI used customer behavior, heatmap data, and team feedback to guide the new template, then A/B tested it against the old one to measure how customers responded.

The resultA 24% lift in home page conversion rate and a 107% lift in product add-to-cart following the new template deployment. The new template is seven times smaller in file size and loads noticeably faster.

02

Utah Stick Packs

Brand, Web & AI

The problemA supplement manufacturer getting ready to launch, needing a brand, a website, and a way to reach customers without hiring a marketing team.

What I didBuilt and launched the brand and website, then used AI-powered research and automations to strengthen SEO and outreach.

The resultDesigned, optimized, and launched in one week, scoring 100 for Best Practices, Accessibility, and SEO in PageSpeed. Landed prospects within the first three months of launch.

03

Just Ingredients

Done-With-You AI · Inventory Operations

After the product-page rebuild, Just Ingredients brought me in to fix a manual process in their supply chain.

The problemKeeping subscription customers stocked took hours of manual work from several people on the supply chain team. Each round meant pulling inventory, cross-checking a separate subscription report, and restricting products that ran low. They swapped in placeholder listings to keep products buyable, then tracked those placeholders and pulled them by hand when stock came back. It was tedious enough that nobody wanted to do it, which made it hardest exactly when it mattered most.

What we built togetherThe team walked me through their manual process, and we turned it into an automated, agentic system. Shopify Flow watches every product's inventory against a custom subscription threshold and alerts the team in Slack as soon as one runs low. In that same channel, Claude works like an inventory teammate. Every morning at 8 AM it reports each live placeholder product with its current stock and threshold. The team can ask it questions or have it put up and take down placeholders on request. I trained the whole team to run it.

The resultAbout 8 hours a week of manual work across several team members now takes minutes a day, all from one Slack channel. Claude monitors anywhere from a couple of products to a dozen at once, the team sees low inventory the moment it happens, and subscription stockouts have steadily dropped as we've refined the system since July.

“This automation changes everything for us. We have clear eyes on everything that's going on with our inventory, we are on top of it as soon as a product is getting low, and we can focus on our bigger projects knowing we have Claude taking care of this behind the scenes for us.”
Anesen Hatch, COO, Just Ingredients
04

Little Bloom Photo Studio

Web Design & Development · React

The problemA new natural-light photo studio with no website at all. Every booking depended on word of mouth.

What I didDesigned and built a custom React site from scratch — concept to live in two days.

The resultHundreds of visitors and sessions booking out weekly.

Pricing

Transparent pricing,
no surprises.

Web Development

From $800

Custom websites on WordPress, Shopify, or custom code, built to convert and stay fast.

  • Starter$800+

    Up to 4 pages, mobile responsive, contact form and basic SEO.

  • Growth$1,200–$3,000

    Up to 10 pages plus blog or portfolio, e-commerce up to ~50 products, in-depth SEO.

  • Custom$5,000+

    Large Shopify stores, client portals, booking systems, custom web apps.

Brand Development

From $500

A visual identity your customers recognize before the first conversation.

  • Logo$500–$800

    Primary logo plus one alternate, delivered in Figma (SVG + PNG).

  • Brand Kit$1,200–$2,000

    Full logo suite, color palette, typography pairing, Figma brand kit with usage guidelines.

Done-With-You AI Consulting

$1,000/mo

Founding-client rate · month-to-month, cancel anytime

Find the busywork eating your week, build systems that handle it, and learn to run them yourself, with me in your corner the whole way.

Every month:

  • Process audit and intake before we start
  • Two 45-minute strategy calls (every other week)
  • Unlimited Voxer access for quick questions, voice or text
  • Private Notion hub with call recordings, summaries and action items
  • Custom AI skills and automations built around your workflows
“I presented him a bottleneck I face in my industry and he gave me an AI solution that revolutionizes my business.”
Braxton Schenk, Compass Outdoor

Better together

Bundle

Most popular

Brand + Web Bundle

$4,500–$7,000

Full Brand Kit plus a Growth-tier website, in one connected process.

Signature Bundle

Brand + Web + AI Setup

$6,000–$9,000

Your brand, website, and AI systems, launched together, with a done-with-you handoff so you can run all three. Includes one free month of task board access; after that, the retainer is $500/month.

After launch

Web Retainer

$400/mo

Monthly updates, plugin/theme/security updates, uptime monitoring, priority response, and a task board with most requests done in 1–2 business days.

Brand Retainer

$400/mo

5–8 design assets per month (social graphics, slide decks, collateral), and a task board with 1–2 business day turnaround.

FAQ

Common Questions

Do you work with clients outside of Utah?

Absolutely. I’m based in Utah, but I’m always happy to help someone anywhere.

What does brand development include?

A full brand project usually includes logo design (primary plus alternates), a curated color palette, typography selection, and a complete brand kit delivered in Figma — ready to use across print, digital, and web. I also bundle brand work with a website build, which is the most popular option.

What does the monthly retainer look like?

It’s straightforward. I check in every month, by video call or email, whichever you prefer. I review what I worked on and what’s coming next. You get your own task board where you submit edits and requests for your site, brand, or automations, and I aim to have each one done within 1–2 business days.

What tools do you use?

For branding, I work in Figma and deliver production-ready kits that work with any major design tool. For websites, I build in clean HTML/CSS/JS, React, or Next.js, and I’m very experienced in WordPress and Shopify. I pick whatever actually fits your project.

How long does a typical project take?

Brand work usually takes 2–4 weeks. A website is usually 3–6 weeks depending on complexity. When I bundle them, brand comes first so the site reflects your finished identity.

Why should I work with you instead of an agency?

Because you get agency-quality work without agency overhead — and without the layers. I take the complicated parts of the web and make them unintimidating. You talk to the person doing the work, every time. That’s faster, cheaper, and honestly a lot more pleasant.

Do you use AI to build my project?

Where it helps, yes — and I’m upfront about it. AI is why I can turn around a full brand and site in a week instead of a month. It doesn’t replace the thinking or the craft; it removes the parts that were never worth billing you for.

What is done-with-you AI consulting?

You don't get a strategy deck and a goodbye. We work together on live calls to find where your time goes, build AI systems that fix it, and train you to run them. You end up with working tools and the know-how to keep them running.

Do I need to be tech-savvy to work with you on AI?

No. Most clients aren't. I translate everything into plain language, record every session, and keep it all in a shared Notion hub you can come back to.

What tasks can AI take off my plate?

Common wins are lead follow-up, inbox triage, proposal and quote drafts, social content first drafts, reporting, inventory monitoring, and answering repeat customer questions. The process audit shows which ones are worth it for your business.

What does a done-with-you AI system look like in practice?

For Just Ingredients' supply chain team, we built a system where Shopify flags low inventory in Slack and Claude posts a daily 8 AM report, answers questions, and manages placeholder products on request. About 8 hours of weekly manual work now takes minutes a day, and the team runs it themselves.

Kind Words

Don't take my word for it.

See what others have to say about working together.

Mason's a wizard when it comes to web development. He's tackled every issue I've thrown his way and made our website so much better with tons of upgrades. I've worked with a bunch of devs over the years, and Mason's easily one of the friendliest and easiest to work with. He just gets it done.
Tyler HemmertDigital Marketing Manager, Just Ingredients
Mason has been an outstanding individual to work with. He possesses a keen understanding of what needs to be accomplished and is adept at delivering results promptly. His combination of skills, efficiency, and personable nature makes him exceptional.
Bonnie PetersonFounder & CEO, Our Play House
Mason is incredible. I presented him a bottleneck I face in my industry and he gave me an AI solution that revolutionizes my business.
Braxton SchenkDirector of Project Management, Compass Outdoor
Working with Mason was a dream! He helped execute my vision while providing the framework and technical knowledge to bring my site to life. He was proactive and communicated every step of the way. I couldn't be happier with the result.
Sammy MilesMarketing & SEO, Integrity K9
Mason is an expert in web design and development with several successful website launches for businesses of all shapes and sizes. Keeping up to date on the latest web trends, tools, and frameworks, he's equipped with what you need for a site that looks and runs the best it can.
Clint CalderFounder & CEO, ROCKON Media
Mason is absolutely amazing to work with! He is knowledgeable, efficient, and made the entire process so easy. He took my vision and brought my dream website to life better than I could have imagined. His attention to detail is impeccable. I couldn't be happier with the final result and highly recommend him to anyone looking for a beautiful, functional website. You won't regret hiring Mason!
Emilee HawkinsCo-Owner, Little Bloom Photo Studio
Mason is not only professional, efficient, and true to his word — but an absolute blast to work with. He is incredibly personable and clear with his communication, making the projects we worked on seamless, successful, and fun. When I think of people I want to work with, I think of Mason.
Robert DawsonCRO, Sixth Media
Mason was a pleasure to work with. He turned all my ideas and inspo into a fresh, intuitive platform that's both modern and easy to navigate. Fantastic work overall.
Sydney RoellerPhotographer, Sydney Roeller Photography
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